Incentive Florence – Zermatt “places to dream”

We organised this incentive for 20 VIP senior managers from the Panasfalto Company. On this occasion the five star concept was implemented up to the smallest detail.

The group stayed at The Westin Excelsior Florence Hotel where all guests had rooms overlooking the river Arno. After a welcoming cocktail, the managers had an internal meeting while their partners went on their first tour around the most special places in Florence.

The remaining days were spent getting around town absorbing it through the senses. Gastronomy, art, music, the street’s scent and enchanting bridges, were discovered by the group while soaking in the romantic feel of this city.

On the third day they travelled to Milan by train. They spent the morning walking around the most exclusive streets and lunching at the Emporio Armani Café. Afterwards, five private helicopters flew them to Zermatt ski station to spend the last two nights of the incentive.

At Zermatt heliport a horse carriage was waiting to transfer them to the Mont Cervin Hotel. They spent the last leg of the journey skiing at one of the most fascinating ski stations with the best regional gastronomy available in the world.

They returned to Spain via Genève where they spent time walking around the city, lunching and doing some shopping.



Client:Incentivo Florencia-Zermatt
Date: July 30, 2012